November 2021 Expert Session

Founded in 2000 and having launched its first app in 2010, GasBuddy quickly grew to one of the top 5 most used travel apps in North America. Now, the company leads as one of the nation’s top fuel savings platforms, providing North American drivers with the most ways to save money on gas.

Despite the app’s popularity, its monetization and user engagement opportunities were once limited as a basic utility. In this session, learn from General Manager Mark Coffey how GasBuddy created a payments and loyalty strategy over the past 4 years that transformed every aspect of the business – fueling the rise of a digital-first economy.