Please Welcome Affinity Solutions to Digital Commerce Alliance!  Affinity Solutions is a  data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people’s lives. Building on their foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, they...

2021- What Does the Balance of the Year Hold for Digital Commerce? Five Predictions for the Coming Year By: Silvio Tavares, CEO, Digital Commerce Alliance 2021 was supposed to be the year that things got back to normal. But so far, it has not played out that way. Instead, we have had an unprecedented positive trajectory early in the year....

Executive Summary DCA is the premier, multi-industry trade association focused on promoting online-to-offline commerce and card-linking worldwide. DCA possesses broad expertise in the area of online commerce and consumer financial information. DCA’s membership includes leading banks, merchants, payment networks and technology companies.1 As a result, DCA’s voice is distinct from other associations in that it is one that reflects a...

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Google Pay Relaunches With Card-Linked Offers A redesigned Google Pay was launched this month. Available in the US on Android and iOS, the updated app expands the payments and commerce ecosystem across a broader range of platforms, devices and payment types. The multinational tech company also announced plans to offer smart banking via FI partnerships. The changes are being made...

FIS Launches Walgreens On Pay With Points CardLinx member FIS today announced the addition of Walgreens to the growing list of merchants and retailers using Premium Payback, FIS’ real-time rewards redemption network. Starting this month, Walgreens’ customers with eligible payment cards will be able to tap into their credit card rewards points in real-time to pay for in-store purchases. CardLinx...

New CLO Industry Data Shows Strong Growth Despite Pandemic The CardLinx Association released industry data revealing the latest trends in digital commerce and card-linked offers or “CLO”. Based on input from fin-tech, ad-tech and merchant leaders worldwide, the global trade association’s 2020 findings show significant industry growth, including a 40% increase in the share of advertising budgets devoted to card-linking....

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