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Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

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This week on Commerce Code, we are joined by Chrissy Maitland from Rakuten Card Linked Offers. Rakuten is one of the world’s largest cash-back and rewards platforms, and the Rakuten Card Linked Offer Network powers card-linked offers for banks, fintechs and loyalty programs, giving merchants a performance-based sales channel in-store and online. Chrissy is General Manager of the Rakuten Card Linked Offer Network, and she is a returning guest on Commerce Code. We’re talking about:

Why “pure” agentic commerce may be further off than the headlines suggest, and why trust and identity are the bottleneck,
How brands are actually showing up inside AI platforms today and what integrated AI advertising will look like, and
Why card-linked offers, riding on the trust that financial institutions already have, may be unusually well positioned for an agentic world.

Episode 192: Agentic Commerce, AI Advertising and the CLO Trust Advantage

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Episode 192: Agentic Commerce, AI Advertising and the CLO Trust Advantage

This week on Commerce Code, we are joined by Chrissy Maitland from Rakuten Card Linked Offers. Rakuten is one of the world’s largest cash-back and rewards platforms, and the Rakuten Card Linked Offer Network powers card-linked offers for banks, fintechs and loyalty programs, giving merchants a performance-based sales channel in-store [...]

October 14, 2026

Digital Commerce Alliance

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Episode 191: One to Many: Moving Loyalty From Standalone Programs to Connected Ecosystems

This week on Commerce Code, we are joined by MB Bell and Eileen Peacock from Valuedynamx. Eileen is SVP and General Manager for the U.S., and she’ll give us the strategic, industry-level view. MB Bell is Senior Director of Partnerships, and MB is going to bring it to life with [...]

July 31, 2026

Digital Commerce Alliance

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